‘My daddy is the strongest man in the universe’ ‘I’m the fastest runner ever’ ‘Manchester United are the best football team in the world’
All the above are boasts probably being made by children in playgrounds up and down the country on any given day – all are boasts that are clearly untrue, but you let slide because of the innocence of youth. Continue reading
You may remember a blog I put together a few weeks back titled ‘Whatever Happened to Professional Integrity’?
In this piece I spoke about the shocking behaviour from some PGA Professionals who had been targeting their fellow PGA Pros and approaching clubs with a view to taking over the Pro Shop, at a reduced rate. Continue reading
Posted in Golf Professionals, Retail
Tagged Golf, Golf Club, Golf Professionals, Golf Pros, Golf Retail, Golf Retailers, Golf Shop, PGA, PGA Professional, PGA Professionals, Pro Shop, Small business
I never cease to be amazed by our industry’s ability to consistently take three steps forward then four steps back!
Now that, arguably, our worst weather related downturn in 10 years is finally over, the sun is shining and the market is beginning to boom, we are hearing stories of, what many will surely consider, despicable behaviour, from the very people that you should trust. Continue reading
With the GDPR deadline looming PGA Professionals are (or should be) frantically rebuilding their marketing databases through an opt-in process.
I’ve heard a few worries from people that they will lose a large chunk of their email database as their current subscribers are not re-registering.
Tee-ed Off: Golf named the most boring sport by British public
Wow, that is a pretty damning headline from The Telegraph and it isn’t the only one doing the rounds in the broadsheets, tabloids and any other mainstream media outlet at the moment.
The beginning of this month saw the launch of TGI Golf Travel, something I’ve been working towards since we set the wheels in motion back in June.
Having worked for nearly 25 years in the golf travel business I’m no stranger to the industry and in recent years I feel golf travel is becoming a race to the bottom on price.
Posted in Golf Professionals, TGI Golf
Tagged breaks, Business Planning, customer service, Golf, golf breaks, golf holidays, Golf Professionals, Golf Pros, Golf Retail, Golf Retailers, Golf Shop, golf travel, holidays, PGA, PGA Professional, PGA Professionals, Small business, TGI Golf Partnership, travel
Earlier this year I travelled the length and breadth of the UK and Ireland with our dedicated team of Retail Consultants visiting individual PGA Pros and hosting a number of intimate meetings with our Partners.
These ‘cluster’ meetings have given Partners the opportunity to come together and discuss the matters important to them, the golf industry as a whole and how TGI Golf is working hard to assist our PGA Professionals.