The last 12 months have been extremely good for golf – a hugely successful Ryder Cup, a roaring Rory flying high, more youngsters coming into the game and more and more customers walking through the doors of our Pro Shops.
So let’s lift our chins, puff out our chests and start looking at the positives as we go deeper into the new golfing season.
Here are a few things that should help us along the way…
- The on-course golf market faired much better than off-course in 2014
- Many brands now recognise the longevity of the on-course market
- Many products are so technologically advanced, consumers need help from an expert – the PGA Professional – to set them up
- Good quality PGA Professionals will always survive
- The consumer experience is much better suited to on-course, particularly given the demand for a ‘custom fit’ experience
- Golf clubs are beginning to recognise the value in having a good quality PGA Professional
- The retail market place, in general, is far less volatile
Like in all walks of life if you move with the times, change and adapt, evolve, you can be sure to be far more successful than if you regularly use the most dangerous phrase in the English language…“That’s how we’ve always done it.”
Golf clubs are beginning to finally see the light and view the PGA Pro as an asset rather than an expense.
Recently we saw a PGA Professional given notice by his new club captain and committee, however there was such uproar from the club’s members that the Pro was reinstated and the captain forced to resign.
Common sense prevailed and the club will be much better off for it.
There’s a clear indication of the high regard many club golfers hold their PGA Professional so lets all ‘big up’ our industry, remain commercially agile, take nothing for granted and most importantly…smile and enjoy it!