Category Archives: Uncategorized

If You Can’t Prove It, Don’t Say It

‘My daddy is the strongest man in the universe’ ‘I’m the fastest runner ever’ ‘Manchester United are the best football team in the world’ All the above are boasts probably being made by children in playgrounds up and down the … Continue reading

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Whatever Happened To Professional Integrity?

I never cease to be amazed by our industry’s ability to consistently take three steps forward then four steps back! Now that, arguably, our worst weather related downturn in 10 years is finally over, the sun is shining and the … Continue reading

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It’s Not About The Size

With the GDPR deadline looming PGA Professionals are (or should be) frantically rebuilding their marketing databases through an opt-in process. I’ve heard a few worries from people that they will lose a large chunk of their email database as their … Continue reading

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Snore Snore Isn’t it Boring?

Tee-ed Off: Golf named the most boring sport by British public  Wow, that is a pretty damning headline from The Telegraph and it isn’t the only one doing the rounds in the broadsheets, tabloids and any other mainstream media outlet at … Continue reading

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Eddie’s Tour – The Unmistakable Air of Positivity

Earlier this year I travelled the length and breadth of the UK and Ireland with our dedicated team of Retail Consultants visiting individual PGA Pros and hosting a number of intimate meetings with our Partners. These ‘cluster’ meetings have given … Continue reading

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For The First Time in Eight Years We Were In Bed Before Midnight

We’re five days into our trip here to Turkey and we’ve been out till the wee hours every night, but last night we were finally beaten. Despite our combined age of 235 it wasn’t the late nights that caught up … Continue reading

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Worst Weather Ever!

Unfortunately, no matter how amazing this trip is year-in, year-out, there is one thing that can never be guaranteed…the weather. Today was without doubt the worst weather I’ve ever played golf in, and we’re from Scotland!! It was certainly character forming. … Continue reading

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